Tags to Watch: Knitwear

Knitwear is a winter wardrobe classic, but lightweight knitwear is also becoming increasingly popular during the summer season. The advantages are clear: knitwear is beautifully crafted and very versatile, in wool or cashmere they can be warm but breathable, in cotton or synthetic fibers they can be water-repellent and light. And the knit is comfortable, a requirement that every piece of clothing will have to meet in our (post-)pandemic world. We’ve rounded up brands that specialize in knitwear and can be ordered now.

Bielo, Spring/Summer 21


The Bielo brand was born from a Catalan family business with more than 30 years of experience in the production of high quality knitwear and accessories for major luxury fashion houses. Josep Puig, the youngest of the family, has now combined his passion for knitwear with his production knowledge to create his own brand, Bielo.

This special blend of tradition and innovation results in a refreshing aesthetic of modern yet understated classicism: unique variations on traditional cuts and a fascinating variety of textures. The collection is made with Shima Seiki’s “Wholegarment” knitting technology, in which the products are knitted in three dimensions without seams and which is appreciated by the biggest fashion houses. It combines Japanese know-how and European craftsmanship with a typically Catalan touch. Since its first collection for spring-summer 2015, Bielo has always offered strong and timeless essentials and subtle pieces in contrasting colors.

Target group: people looking for sophisticated basics that are both fun and sophisticated.

Resellers: Bielo’s current collection is available on bielo.cat and at the Bassal Store (Barcelona) as well as at EDEM Chambre Privée in Munich.

Distribution: Distribution is currently done internally, contact: info(at)bielo.co


Price point: For the current collection, which consists mainly of accessories, prices vary between 40 and 135 euros.

Bestsellers : The main focus of the current collection is on the bags. Bestsellers include the Springy Stripe Bag and the Bouncy Tote Bag.

Maison Knit Milano

Knitit House

The history of Maison Kniit Milano began a century ago in Milan with the BIGI knitwear factory. Today, nothing remains of its origins, except for the know-how that Francesca Carola Ferrari has kept, know-how that she transmits today with a masterful hand. Maison Knitt’s collections are made of baby alpaca, superfine merino wool and mohair, as well as eco-cashmere. The collection of fair trade luxury pieces is entirely made in Italy.

Durability: “We want to completely rethink the fashion industry and move to a new circular economy. We need to change the system by moving to circular fashion and eliminating the concept of waste. We are a company focused on developing circular technologies and innovative regenerative technologies that turn waste into valuable fibres, yarns and textiles for the fashion industry,” writes Francesca Carola Ferrari via email. “We have replaced all cashmere for knitwear with regenerated yarn. The yarn, produced in Italy, is made from unused industrial waste and reduces the environmental impact by 92% compared to pure cashmere.

Resellers: Maison Kniit is sold at Tonja Concept in Gstaad and Basel, Boutique First in Crans-Montana in Switzerland, among others, as well as via the website.

Distribution: internationally via the Milan office: commercial(at)kniitmilano.com

Price point: Prices start at 300 euros for a simple sweater and go up to 1000 euros for a jacquard coat.

Bestsellers : the Rubens sweater and all eco-cashmere items.

Mouleta Cashmere


Hand felted cashmere – that’s what the Mouleta brand stands for. The scarves are distinguished by their high quality, high wearing comfort and particularly long service life. The story of Mouleta begins with the goats and goatherds of Inner Mongolia. The products are made by spinners, weavers and knitters in the heart of Nepal.

Durability: Mouleta’s cashmere is washed and carefully felted by hand in production factories in Nepal, using a unique process. 100% cashmere wool without chemical additives. The production facilities in Kathmandu have been awarded by the “Nepal Pashmina Industries Association” for their sustainable and environmentally friendly production of cashmere products.

Target group: Unisex for all! The product convinces with its absolute feel-good character

Resellers: Reischmann, Identita Italiana, Ludwig Beck in Germany, among others.

Distribution: Check the contact for your country in the ‘Showrooms’ section of the brand’s website.

Price point: 219 euros for plain scarves, 249 euros for scarves with color gradients and prints, 399 euros for knitted cashmere sweaters

Maiami, photo: Elena Breuer


Founded in 2004, with no capital or business plan, the Maiami brand takes unique knitting seriously. Thus, each piece is handcrafted by a single person. Founder Meike Dietrich initially provides the design for the motif, which is often inspired by old movies, such as the rocket jumper from the classic “Shining”. Passionate hobby knitters from all over Germany and other EU countries then produce the model in small series. In this way, the individual pieces match each other, but always become unique pieces with their own character. “You can feel and see that a person contributed to it,” says Maike Dietrich.

Durability: With its manual production, Maiaimi sets a high standard in terms of sustainability, as it does not need much more than the own body energy of the people who knit them. In addition, there is practically no material waste when knitting by hand. The wool is obtained from species-appropriate breeding and in an animal-friendly manner. Starting with cashmere, whose supplier belongs to the CCMI association for cashmere and camel hair, to regionally sourced merino wool, which is shorn without mulesing, to Spanish mohair, for which Maiami closely monitors the compliance with PETA manufacturing guidelines.

Resellers: Maiami currently sells around 8,000 pieces per year. They are sold in 18 countries through nearly 200 boutiques, concepts and department stores. These include KaDeWe in Berlin, Stuttgart-based fashion retailer Breuninger, and Fred Walker and Elyse Walker in Los Angeles.

Distribution: Germany, Austria, Switzerland: Studio Pezzetta. info(at)studiopezzetta.com, International: sales(at)maiami.de

Price point: The price range is between 200 euros and 1,300 euros for cashmere pieces.



Mell O

Sensual luxury combined with colorful joie de vivre – these are the colorful tie-dye socks from Mell-O. They are made of cashmere using the tie-dye & dip-dye technique. Founded by Berlin-based product designer Olivia Pflugfelder, comfort and high quality, along with durability and lasting value, are at the heart of the label.

“Cashmere impresses with its exceptional natural thermal insulation and gives the colors a unique shine. It was important to me that Mello became an expression of joy, and the special dyeing technique used means that no two socks are the same “, said Pflugfelder.

Durability: “The idea for Mell-O was born from the idea of ​​using surplus stocks from cashmere producers. Creating something new individually from raw materials and yarns leads to sustainable recycling and thus to the creation of noble and distinctive batik socks,” says Pflugfelder.

Target group: Socks are unisex pieces that can be worn all year round.

The delivery time: Currently in 4-6 weeks from stock


Resellers: Mello-O is available at Aproplos in Cologne, Anita Haas in Hamburg, Lodenfrey Munich, The Wants Cologne or directly at Mell-o.de.

Distribution: Germany: Agentur Kappler office(at)agentur-kappler.de

Price point: A pair of Mell-O socks costs 98 euros.

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