Huge crowds throng Lulu malls in Kerala for midnight sale, watch viral videos

In the videos, balconies and escalators could be seen filled to the brim by shoppers who have their hands full of bags and trolleys. Many had taken out their phones to capture the excitement and chaos unfolding in the premises of the sale

Lulu Mall Midnight Sale in Kerala on Black Friday day. Twitter/ @Achuth_G

Thousands of people were seen queuing at Lulu Mall outlets in Thiruvananthapuram and Kochi after the mall announced midnight sales with a special 50% discount. While at first it was nice, outlets witnessed chaos as people thronged in large numbers.

Videos posted online by shoppers show a massive stampede near the mall’s escalators and lobby, with security personnel attempting to control the crowd, doing all they can to ensure visitors maintain their position in line.

Videos shared on social media captured people crawling nearly into stores to grab their favorite items before the shutters were even properly opened. Lulu Mall was open to the public from 11:59 p.m. on July 6 until dawn on July 7.

In the videos, balconies and escalators could be seen filled to the brim by shoppers who have their hands full of bags and trolleys. Many had pulled out their phones to capture the excitement and chaos unfolding in the sale premises.

Here are some visuals:

Reacting to the videos, one user called it a miracle as the situation did not lead to a stampede. Another pointed out that there were no good deals in the sale and it was just a marketing ploy.

One of the users called the situation “frightening” and wrote that management should take action to avoid a stampede situation. The fourth user called it a COVID sale.

A Asian report mentions that the midnight sale is an attempt to promote nightlife in Kerala where people can buy their daily necessities in a peaceful environment. He added that this will initially be a one-day initiative which will then be expanded based on the obstacles encountered.

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