French luxury handbags from Muldooneys Paris inspired by the Indian warrior goddess Meenakshi; now powered by NFT technology

Jul 12, 2022 6:46 PM STI

Bombay (Maharashtra) [India]July 12 (ANI/PNN): Muldooneys ultra-luxury handbags and leather goods are making a comeback after a decade-long hiatus.
The “Made-in-France” bags are inspired by the incredible story of the warrior goddess Meenakshi, from the ancient city of Madurai in Tamil Nadu, India.
The design of each series is inspired by history and legend. The story of the product is inspired by Meenakshi, the warrior goddess of the ancient land of Madurai in Tamil Nadu, South India, and a cosmic love story destined. Muldooneys Paris, launched in June 2022, has all the sophisticated hallmarks of elegance, rarity, intelligence and futurism of its founder-designer, Marlene P. Naicker, who launched the brand in 2005.
The front panels of the Meenakshi potli bags are decorated with a total of two hundred hand-embroidered flowers and nearly four thousand Swarovski crystal gems. The precious sun and moon elements were crafted using the age-old jewelry technique: lost-wax casting, traditionally used for precision jewelry making.
For the first time in the world of luxury fashion, a unique hologram key is integrated into the physical bag, which can only be activated when paired with its NFT digital twin created for the 600 limited edition models. Thus, the consumer will remain connected with his Parisian workshop in real time – while the bags are made to order.
The shape of the bag is inspired by traditional Indian “potli bags” and will have color variations. The color inspiration of hot pink, paparadscha, ruby ​​and fuchsia is taken from the many jewels the Nayaka dynasty would have had in their treasury and the vibrant flowers of Madurai (carnations, marigolds, jasmine and roses).

The stories of contrary dynamics of courage and femininity, truth and bravery, resilience and celebratory triumph of historical folklore heroines, emanating from Naicker’s ancestral heritage, form the basis of every product story in the edition. limited Meenakshi.
Naicker, who blended traditional forms of French craftsmanship with the beauty of blockchain, the strength of smart pockets, the novelty of NFTs, the tenacity of time capping, and the inspiration of innovation in links clearly defined nuptials, believes in pushing the boundaries of innovation to create a transformed biosphere of resplendent fashion and design.
Muldooneys is committed to donating a portion of Muldooneys trademark royalties towards the restoration and preservation of the grand cosmic center of ancient arts and culture at Meenakshi Amman Temple and Thirumalai Nayaka Mahal.
“The ever-changing world of luxury consumers demands that we weave a bond of safety, truth, rarity and elegance. At Muldooneys, we raise the bar and break down age-old conventions. Our customer is at the heart and at soul of our forward-thinking supply chain, and we responsibly provide her with private, real-time access to every step of the French artisan design she buys. It’s our way of telling her: we appreciate you and we cherish our association,” says Marlène P. Naicker.
Muldooneys was founded in 2005 by Marlene Pathmavathie Naicker. After a hiatus, the luxury leather goods brand is reviving innovative technology in its supply chain and the metaverse to connect with its customers. It is led by its CEO and Founder, Marlene P. Naicker, and Chief Technology Officer and Managing Partner, Tim Hilgenstoehler.
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