Coach says he will stop destroying ‘unsaleable’ handbags after viral TikTok reveals demolished merchandise found in dumpster
The coach said he would no longer destroy “unsaleable” handbags after a TikTok video criticized the practice.
The viral video showed several torn Coach bags that were found in a dumpster outside a mall.
The coach denied destroying any usable or donable bags.
The coach said he would stop destroying “damaged and unsaleable” bags after a viral TikTok video accused the company of cutting up handbags and throwing them in a dumpster at the airport. exterior of a shopping center in Dallas.
Anna Sacks, who posted the video, which was also shared on Instagram, told her followers that Coach is asking employees to deliberately destroy handbags in accordance with company policy. She alleges that the company used this tactic as a method to write down the value of its inventory for tax purposes. A spokesperson for Coach said this statement was inaccurate and the company was not claiming any tax benefits on these items.
In an Instagram post on Tuesday, Coach said he would no longer destroy “in-store returns of damaged and unsaleable merchandise.” Instead, those items would be donated to his reused handbag repair program, which he offers in stores.
A spokesperson told Insider that employees had previously been asked to destroy handbags that could not be used or donated. These are damaged or faulty items with issues such as holes in the leather, the spokesperson said.
Coach currently offers a repair shop in 40% of its stores that offers to repair broken bags or accessories. A spokesperson told Insider that the repair team can also deconstruct unusable bags and reuse materials in other ways.
When Insider asked why the bags found in the dumpster in Dallas weren’t sent to the repair program, the spokesperson said the company didn’t have the capacity to handle the repairs. In the future, however, all bags will be sent to this service, she said.
Other retailers have come under fire for destroying their stocks, including Amazon, Nike, Victoria’s Secret, H&M and Eddie Bauer.
Some companies have used the tactic to protect their brand image by preventing unsold products from ending up in thrift or discount stores.
London-based brand Burberry sparked a backlash after revealing in 2018 that it had burned $ 37 million worth of products. In a statement at the time, a Burberry spokesperson said it had “prudent processes in place to minimize the amount of excess inventory we produce.”
“On occasions where product disposal is necessary, we do so responsibly and continue to look for ways to reduce and recycle our waste,” the spokesperson said.
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