Classic Bottega Veneta handbags to invest in, from cassette to Jodie
Around this time, “When Your Own Initials Are Enough” became the slogan of Bottega Veneta, alluding to the luxury brand. if you know you know ethos. (It wasn’t a place for monogram canvas fabrications and logomania.) And because it wouldn’t be an Italian heirloom label if it weren’t for a bit of family drama: in the 1970s , co-founder Zengiaro handed the company over to his ex-wife, Laura Braggion, who took the reins alongside her second husband, Vittorio Moltedo. All of this continued until 2001, when the Gucci Group (now a subsidiary of Kering) bought the company and appointed German designer Tomas Maier as creative director. In 2005, the brand’s first ready-to-wear collection appeared, featuring fragrances, jewelry, sunglasses, home decor and other categories soon after. But instead of a flamboyant lifestyle brand, * la dolce vita- *, Bottega whispered nothing but luxury. (After a parade in 2006, Vogue described Maier’s aesthetic as “stealth richness.”) Maier relaunched the 1978 Knot Box clutch, introduced the Cabat tote bag, and was instrumental in reasserting Bottega’s dominance in the game world fashion after a quiet period in the 90s.
In June 2018, Daniel Lee took over the creative direction of Bottega Veneta and transformed the brand into a brand that produced It bag after It bag, all without the use of a single logo. Early in her tenure, Lee gave the world the Jodie Cassette and Bag, and the Fashion Set always did not get over it.