Birkenstock collaborates with LA Brand Staud on sandals, ready-to-wear and bags, too
With the support of investors linked to LVMH Moët Hennessy Louis Vuitton, Birkenstock is rolling out the fashion collaborations at a rapid pace.
Following recent partnerships with Manolo Blahnik – launching a new polka dot and PVC drop on June 23 – and Dior’s garden-inspired runway styles, which also drop in June, the German shoemaker is teaming up with the laid-back, contemporary brand. colorful Los Angeles-based Staud on a Friday collection launch.
The range includes two pairs of sandals, a Gizeh and an Arizona Big Buckle in black and brown croc leather, respectively, as well as 12 summer garments and two underarm bags in rainbow madras and embossed leather.
The ready-to-wear collection includes a skirt and top set, eight dresses and two sweaters, reflecting Staud’s day-to-night vibe – and should provide plenty of warm-weather wardrobe options for the Staud designer. , Sarah Staudinger, to wear on her honeymoon after her wedding this weekend in Saint-Tropez to Endeavor CEO Ari Emanuel, which has attracted Elon Musk, Emily Ratajkowski, Sean Combs and many more, with Larry David as officiant.
“For me, a Birkenstock can give any outfit an edge… I wear them all year round; when it’s cold, with socks and when it’s hot, every day. I wanted to riff on the one shoe you could take on vacation and wear with all your outfits,” Staudinger said via email.
Nordstrom will be the exclusive retail partner for the Birkenstock x Staud collection, which will be showcased in immersive window displays at flagship stores in The Grove and New York.
The range, from $165 to $495, is also on sale at Staud.clothing and Birkenstock.com.
Founded in Los Angeles in 2015 by creative director Staudinger and art director George Augusto, Staud sells a take on California life and Instagram cool that looks expensive, but is priced right. While the brand has always offered clothing and accessories, it enjoyed early success with its bucket bags, first worn by Leandra Medine, Alexa Chung and other fashion girls.
“It put us on the map,” Staudinger told WWD in a recent interview, noting that while accessories made up 75% of sales, they’re now split 50/50 with clothing, including minidresses, tops shorts and fancy knits with a cal-prep look. “There’s an ease,” she said of the brand’s secret sauce, noting its roots in surf culture (reflected in the bright hues and simple, sporty silhouettes), stoner culture (the occasional pot leaf decoration) and outdoor entertaining (cut-out poplin dresses that pack an Instagram punch).
Staud just opened its first retail store on Melrose Place in Los Angeles this spring.
Launch gallery: Birkenstock collaborates with Staud on sandals, ready-to-wear and bags, too